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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

After all, it takes money – a significant amount – to produce and run expensive television or radio ads, which are still key in reaching audiences. And by June 2014, India will have 243 million internet users, at which point of time, it is expected to overtake the U.S. as the second-largest Internet base in the world.

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Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

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The Anatomy of a Sincere Apology

Polaris

First, let me say that, as a public relations professional, I’m no stranger to corporate missteps and, from time to time, the subsequent efforts of those responsible to dodge accountability. If you’re apologizing on television, YouTube or in person, your body language will speak volumes to your audience. 1: Look Like You Mean It.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A little more about the Pioneers in Skirts Team … Ashley Maria, Director, Producer, Co-Writer : With over 10 years of experience in film and television production, Ashley Maria is a writer and director, as well as a freelance production sound mixer based in Los Angeles, California. And vote – vote for Pioneers in Skirts !!

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Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

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Why your managing partners need to be on social media

Lauri Pehar Borsh

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?