ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. The published results trumpeted bacon and eggs as the “All-American breakfast” and bacon sales soared.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion.

Mobile 40

Mobile Media Newspapers Local 40

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. Sometimes we get a media relations nibble, and our spokesperson “hears” that it is a full-blown opportunity.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40