Critical Mention

APRIL 26, 2017

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. It’s all about customer service. Ask the right questions.listen.and engage your customers. Often that means people lose their jobs.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. There will be a surge of DIY programmatic media (DMP) usage, which costs more than social, making powerful third-party data libraries (better targeting than social ever had) available to savvy marketers for a higher cost. 32: Rachael Wolensky of ALM.

Social Media 91

Social Media Marketing Media Creativity 91