Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. If you need help finding and telling your corporate story, get in touch. Let me tell you about one such story. “The Introduce conflict.
Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. I love a good idiom. Are you one of them?
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Waxing UnLyrical
NOVEMBER 30, 2016
Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. After all, people show loyalty to other people – not to faceless corporations. Guinness is a brand who knows the power of emotional storytelling.
Ishmael's Corner
MARCH 22, 2015
Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.
PRSay
APRIL 22, 2016
Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base.
Ishmael's Corner
JANUARY 27, 2015
But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.
Cision
MARCH 30, 2016
Instagram had a 15-second limit since the platform’s adoption of video in June 2013. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month.
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