Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.
PRSay
JUNE 5, 2023
Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.
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Onclusive
OCTOBER 10, 2017
Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The new version of the AirPR Analyst platform makes it easier to identify the best methods and messages for the widest social amplification.
Waxing UnLyrical
NOVEMBER 20, 2018
Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.
Presspage
APRIL 12, 2018
Are we seeing the demise of the traditional newsroom in favor of more automated measures? Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. The world has changed.”
Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. The new continuous storytelling cycle.
MaccaPR
JUNE 1, 2016
Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.'
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