Remove 2012 Remove Measurement Remove Storytelling Remove Television
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Users can now view and analyze global television and radio coverage., What’s New in the AirPR Analyst Platform? Broadcast monitoring.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Too Much Noise Across Too Many Digital Channels.

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The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.'

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