Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story.
Doctor Spin
MAY 30, 2023
Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.)
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Sword and the Script
SEPTEMBER 5, 2017
The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!
ReimaginePR
JULY 25, 2016
Snapchat was initially released in 2011, but it didn’t gain much traction until recently. As someone who believes in the power of storytelling, this platform is high on my radar. To help you choose, I’ll give you a brief explanation of each of the main social media platforms and discuss why they’re great options for every business.
Contently - Strategy
SEPTEMBER 25, 2018
In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.
PR Conversations
JANUARY 20, 2015
Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.
PR Conversations
JANUARY 20, 2015
Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.
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