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Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

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Return of Ishmael’s Greatest Storytelling Hits

Ishmael's Corner

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. But PR can apply storytelling techniques which give lift to all forms of communications.

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The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Ishmael's Corner

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Which is why I couldn’t believe my eyes when I saw the Cal Tech home page depending on one of my favorite storytelling techniques, contrast.

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Customer Success Manager (PR Engineer)

Onclusive

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

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Sales Director, West

Onclusive

Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area. Have experience conducting in-person meetings as well as web-based demos. Bachelor degree is required.

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