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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Our biggest growth spurt was 150 percent between 2010 and 2011.

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Reputation on social media – Comms must own it or lose it

NewsWhip

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Traditionally, marketers gave audiences simple stories, delivered through advertising. No More Heroes Any More.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. It’s a work in progress.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Morton’s Steakhouse.

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Happy little Vege-stunts

Prakkypedia

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Other food brands around the world have had fun with improbable flavours or products.