Onclusive
MAY 4, 2020
The role of public relations is to positively place a brand into news stories. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. The modern communicator is not just a great storyteller. Understanding the news is the first step toward shaping it.
wiredPRworks
FEBRUARY 11, 2019
Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.
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Cision
JUNE 12, 2017
Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.
Beyond PR
AUGUST 25, 2016
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.
Ishmael's Corner
AUGUST 24, 2014
Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. Brands in Sales Mode at Super Bowl.
PR Job Coach
NOVEMBER 26, 2020
Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.
wiredPRworks
APRIL 20, 2022
Storytelling success stories. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New.
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