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Home sweet home – return to blogging, address well known

PR Conversations

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

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A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Just blogged it. Got Pre-Pitch?

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The changing media landscape…and what it means for media relations

Communications Conversations

And sure, the PR world has adapted the way they pitch and work with the media. And, I don’t hear about a ton of PR people pitching Buzzfeed (or, maybe I’m just hanging out with the wrong PR people; what I hear much more about are paid placements within Buzzfeed). Media create news differently now. Media are different.

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Sloppy Work + News = A Bad Pitch in (REALLY) Bad Taste

Bad Pitch Blog

Case in point comes via this pitch sent in confidence by a major non-profit health organization dedicated to saving lives from a life threatening disease. SIG FILE - Off-Target Ire The anonymous tipster writes: I received the pitch below a few minutes ago, and knew I must share it with you. However you CAN pitch death.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder).

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The Bare Ass Booze Pitch

Bad Pitch Blog

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.