Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Cover photo by Jerry Silfwer ( Prints / Instagram ). FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Reading this pitch was charity enough thanks. Well, print this out and add it to the list. We’ll explain why it stinks at the end. But my favorite is the silent auction benefiting an anonymous charity. "If More to come.

Pitching 40

Pitching Fashion Print Web 40

Doctor Spin

JANUARY 27, 2022

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. I don’t know if the pitch will result in a full-page article or not. Cover photo by Jerry Silfwer ( Prints / Instagram ). We don’t.

Publicity 52

Publicity How To Industry Study 52

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version). What made them captivating?

Pitching 40

Pitching Print Creativity Local 40

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48