Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.
Stephen Waddington
OCTOBER 18, 2018
It’s a form of workflow borrowed from a media newsroom. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Media and event websites are also a good source of information.
Polaris
DECEMBER 8, 2014
Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A video of the comic’s performance went viral, the media piled on. A lot of nervousness—not so much.
Presspage
JANUARY 23, 2018
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Every Company is a Media Company The media landscape has changed drastically.
Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.
Communications Conversations
MAY 30, 2018
Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. I did go back to work at Fleishman Hillard for a summer while in grad school (2004). How long have you been in this job/field? How long have you been in this job/field? Five years.
Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. Paid online media has its fair share of challenges, but a profound lack of PR knowledge is causing marketers real headaches. At first.
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