Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Every Company is a Media Company The media landscape has changed drastically.

Newspapers 92

Newspapers Financial Print Technology 92

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. I did go back to work at Fleishman Hillard for a summer while in grad school (2004). How long have you been in this job/field? How long have you been in this job/field? Five years.

Apparel 106

Apparel Public Affairs Training Corporate 106

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. What is that communication, that connection between the media and those who have a need to present themselves to the public?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this).

Education 87

Education Training Policies Crisis Management 87