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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

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What Are the New Rules of Marketing and PR?

wiredPRworks

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

Marketing 118
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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. And with new all-electric innovations like the Volkswagen ID.3

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Bold Personal Branding for Brave Women | Enhance Your Image & Influence

wiredPRworks

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S.

Brand 40
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120
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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. The concept of content marketing is probably one of the biggest trends right now that is influencing the industry.