Sword and the Script
JUNE 4, 2022
Ned: I started JOTW when I found myself rather suddenly out of work in January of 2001. It immediately generated responses from my newly formed network, and two of those responses led to job offers, with one of these leading to my getting hired for a corporate VP job. Why did you start the JOTW and where did the idea come from?
Waxing UnLyrical
MAY 15, 2018
Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.
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Sword and the Script
JANUARY 28, 2020
Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.
Mindful Marketing
APRIL 10, 2021
Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Cosmoblogawards.
Cision
JULY 20, 2015
Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001.
Sword and the Script
APRIL 2, 2019
In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” But that’s a talent supply issue for a different blog post. Then the economy changed.
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