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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is SEO PR?

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

When crafting social content, lean on trends and publish content with a high virality rate. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products.

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What Are Online Press Releases? A Guide

PR Fuel

Potential to Go Viral. Viral marketing is never a guarantee. That might be a new product launch or new research. Is It a Good SEO Strategy? It’s worth remembering to make sure your content and links are relevant and keyword-friendly if you want to maximize SEO opportunities.

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