7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones
MaccaPR
NOVEMBER 4, 2014
What followed was the NFL’s response on behalf of sponsor Bose – levying a $10,000 fee against players who defied the ban and dared to listen with Beats by Dre headphones on-camera. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre.
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