5 Ways PR Beats Paid Advertising
ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend. PR offers credibility.
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