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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150
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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. How else would you transport a dozen elephants?

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

Of course, they made their arguments comparing it to the most common means of transportation at the time, horse-drawn carriages. This is not possible in print, on TV or radio stations. Back then, every single person present at the luxurious event for its years was amazed and naturally very to what they saw.