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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews. What follows is a leadership struggle as Denzel’s character tries to have the order retracted.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.