Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Cision

APRIL 5, 2016

And no where else are they so reachable, en masse, at such a low cost. Your job is to figure out how to make your content relevant and interesting enough to get a share of their attention. These companies gather information from loyalty programs and credit cards and then match it to social media user IDs.

Advertising 120

Advertising Advertising Facebook B2C 120

PR Conversations

APRIL 21, 2016

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. We hope to activate the accounting department first.

Employee 40

Employee Internal International Corporate 40