PR Advice For CEOs Under Fire
ImPRessions - Crenshaw Communications
SEPTEMBER 22, 2016
True Accountability Helps Defuse A Crisis. First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. The apology PR triad includes a sincere mea culpa, acceptance of responsibility and a commitment to a fix.
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