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Crisis Communications

Employee

Sports

Viral

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. In an Oct.

Corporate

Corporate Crisis Management Crisis Government

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

SEPTEMBER 13, 2016

AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? So what could Lochte have done differently?

Crisis

Crisis Airlines Reputation Corporate

Public Relations Today

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

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