12 Secrets To Protecting Your Brand From Celebrity Scandals
MaccaPR
SEPTEMBER 14, 2015
Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?
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