Remove Crisis Communications Remove Digital PR Remove Media Relations Remove Policies
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Public Relations Objectives

Doctor Spin

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.