Crisis Communications Crisis Management Data-Driven PR Study 
Shift Communications
JULY 19, 2017
Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.
Shift Communications
JULY 24, 2017
You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active. Knowledge is key to the foundation of any crisis communications scenario. Often in a crisis, people fill in gaps of knowledge with their own suspicions.
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