Corporate, Employee and Ethics - Public Relations Today

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications

Communications Analysis Web Handbook

Who talks to (and about) colleagues like that?

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Consciously think of it as in-sourcing communication and employee engagement.

Employee

Employee Internal International Corporate

Public Relations Today

A critical review of Excellence Theory in an era of digital communication

Who talks to (and about) colleagues like that?

Webinars

Stay Connected