Consumer Content Marketing Social Media Telecommunications 
Cision
DECEMBER 19, 2015
In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.
Sword and the Script
MARCH 3, 2015
It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Demand for simplicity has been a stumbling block for marketing – as the channels have grown marketing has struggle to organize efficiently – the result has been “complex hierarchies, silos, communication gaps, and redundancies.”
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