article thumbnail

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

article thumbnail

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. – print advertising. I would cut: – Social media. – SEO.

article thumbnail

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. The anti-vaccine community has had to shift their loyalties over time. When the topic gets personal, people are more passionately involved. From Asset to Liability. i’m not anti.