In these Risky Times, Do You Know How Vulnerable your Brand is?
Katie Paine's Measurement Blog
JULY 20, 2023
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.
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