How To Measure PR Outcomes: A Practical Guide
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns.
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