15 Takeaways from Killing Marketing [Book Review]
Sword and the Script
NOVEMBER 14, 2017
Put that aside for a moment and consider: could there be a better way? That’s what 20 th Century Fox thought when it took a chance on George Lucas and his Star Wars idea. Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects.
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