Remove Blogging Remove Consumer Remove Infographics Remove Knowledge Base
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How to Create Your Content Strategy From Scratch

Contently - Strategy

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Marketers just throw an article on a blog and expect everyone to show up.

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