Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
It’s the premise for a persuasive argument about why marketing needs to do a thing or two. The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post. What does that mean for marketing? “If There are hundreds (thousands?)
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