Targeted Advertising: Does it Actually Work?
Contently - Strategy
FEBRUARY 8, 2022
” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. privacy is moving to the forefront of ad targeting,” he adds.
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