What’s the New “Norm” for B2B Marketing?
Shift Communications
MAY 14, 2015
At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined?
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