A PR View Of CEO Apologies
ImPRessions - Crenshaw Communications
APRIL 10, 2018
As the face of the corporation, many CEOs are naturally charismatic. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Remember Qwikster? )
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