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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Serena Ehrlich at Business Week had this to say: A1) I’m the director of social + evolving media for @BusinessWire. If you see something bad (or great) starting on social media, document it and bring it to management. My 2nd time with the org, + my 18th year in the news industry. Quality AND Quantity are important.

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9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. This post isn’t about writing a media pitch because we’ve already done that. Media database tools typically include the journalists’ email addresses and contact details.