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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Guests include: Elizabeth Gregory North , Head of Agricultural Communications; Ellen Graves , Social Media Strategist; and Quisto Settle , Assistant Professor. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

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9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.