Advertising Handbook Media Relations Public Affairs 
PR Conversations
JANUARY 29, 2015
Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). Irwin also provides a detailed “check sheet for rating your community relations program” including: company policy.
PR Conversations
JANUARY 29, 2015
Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). Irwin also provides a detailed “check sheet for rating your community relations program” including: company policy.
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