Advertising Crisis Communications Document Product Launch 
Doctor Spin
DECEMBER 21, 2023
A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. Avoid putting your whole media kit into a single PDF document.
PR Fuel
SEPTEMBER 16, 2020
Another word for paid media is advertising. You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. Crisis Communications. There are three types of media: Paid Media.
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