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Why so many Employer Brands struggle with social media

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? That is, the brand that companies create to drive value, revenue and reputation.

Social Media

Social Media Brand Branding Media

Who talks to (and about) colleagues like that?

PR Conversations

APRIL 21, 2016

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee

Employee Internal International Corporate

Public Relations Today

Why so many Employer Brands struggle with social media

Who talks to (and about) colleagues like that?

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