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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. However, we don’t talk nearly as much about “employer brands.” Think about a company like Home Depot. For one, it’s not sexy.

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Who talks to (and about) colleagues like that? As Kirstene Stewart states, “Homogeneity is a creativity killer.” What qualities do you most dislike in a PR practitioner?