Maxim Behar For BG On Air: Politicians Replaced with Randomly Selected People is a Leadership Failure
Maxim Behar
MARCH 1, 2021
Host: Recently we notice a new trend in marketing campaigns where branding positioning is only part of an overall strategy. Many big brands reach out to vloggers, people who actually communicate with other people and are some sort of leaders. Can we interpret this as the main way to communicate with a large audience now in general?
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