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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the president-felling image of Woodward and Bernstein still hanging over the profession, and a geekily hip narrative of data-driven analysis pointing to a new future, few journalists like to acknowledge the role PRs play in their stories. Many are well-informed, professional, clever, helpful and fun. Some are former colleagues.