2030 Books Local Media Relations 
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The book is a multi-author project led by Dr Martina Topi?
Stephen Waddington
FEBRUARY 12, 2019
It’s a book that I return to every couple of years. These include shareholders, media, staff, suppliers, customers, and the local community. 1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. It’s stood the test of time. #1
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