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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Here are three takeaways from the survey.

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It’s high time to start an awards program for solo communications consultants

Communications Conversations

But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. million by 2028. Because the solos I know are doing great work—just like the agency and corporate folks who are recognized so often.