Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally
Maxim Behar
SEPTEMBER 5, 2021
He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.
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