2021 Data-Driven PR Media Relations Storytelling 
Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Sword and the Script
DECEMBER 21, 2021
“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .
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